About Us

Since starting Cellarkey in 2020, we've been thinking about how do we make wine a friendlier category to navigate? A question as big as this is bound to bring about much thought and iterative thinking.

A fews later, we've landed on the insight that wine by nature, is a deeply personal product, our experience with it can differ dramatically depending largely on our own personal preferences. So, in a wine world of experts, critics, ratings and awards, we want to champion the personalization of wine, by combining a great selection of wine with the use of technology, to take a meaningful stab at changing the way we navigate and experience wine, matching people to the wine they'll love.

We are not trying to change the world, we are merely doing our bit to take the guesswork out of choosing wine, and we want you to join us!